As someone who’s just spent a shameful amount of silly hours rethinking the graphic header of my site (the old one was seriously boring me), it brings me enormous pleasure and even greater shame to bring to you a fantastic new blog which I’ve only just stumbled across. Fantastic for all the right reasons: the content.
MIC Gadget or Made in China Gadget brings an amazing wealth of (more…)
It’s been a while in coming, however, it’s finally done! Whoohay! My dissertation is complete.
So what was it all about?
My dissertation originally sought to understand the reasons why consumers purchased an Apple product. Was it because of the brand? Or was it because, functionally, they really did just do things in a better way?
A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. (more…)
In the wake of Marketing Magazine’s Ritson’s backlash against 21st century ‘You-centered’ branding, I think it necessary to defend ‘you’. Ritson’s article, 2 weeks ago, took a pot shot at the new strategies behind Vodafone, T-Mobile and Yahoo, all of which are currently advocating the power of ‘you’ in deciding their futures. (more…)
