On the 1st of July 2009, Sony celebrated 30 years of the Walkman. Two days later, the Telegraph hailed it as the top musical invention of the last 50 years. Yet walk into any electronics store today and Walkmans play a huge back seat amid enormous losses. Not so with the iPod, launched a mere 8 years ago. Why? (more…)
After winning their fraught battle against Toshiba’s HD-DVD in February 2008, Sony are once again mobilising themselves. After a slow start with low sales, Sony will be publicising Blu-ray heavily through the blockbuster film releases of Terminator Salvation and Angels and Demons later this year. Despite this, shouldn’t they be changing to a strategy that focuses on the value proposition of Blu-ray? (more…)