Android needs help.
… explains a bewildered Om Malik at Gigaom. Figures taken from AdMob’s latest report yesterday estimate Google’s Android Market sales at a measley $5 million a month paling vastly in comparison with Apple’s hugely successful App Store. Although surprising, it’s not necessarily shocking. To understand the root of this, it’s well worth going back to the business model itself.
‘Hello, I’m a Mac and I’m a PC’.
If you surf the internet and browse the ethers of YouTube, chances are you’ll know this line very well. But what does it really mean? And why, up until a few months ago, were both Apple and Microsoft engaged in such a tight battle to define their brand cool through their ideal customer profile? I began my research asking these questions and whether if both were doing the right thing.