It’s been a while in coming, however, it’s finally done! Whoohay! My dissertation is complete.
So what was it all about?
My dissertation originally sought to understand the reasons why consumers purchased an Apple product. Was it because of the brand? Or was it because, functionally, they really did just do things in a better way?
On the 1st of July 2009, Sony celebrated 30 years of the Walkman. Two days later, the Telegraph hailed it as the top musical invention of the last 50 years. Yet walk into any electronics store today and Walkmans play a huge back seat amid enormous losses. Not so with the iPod, launched a mere 8 years ago. Why? (more…)
As one of the world’s largest and most heavily valued brands, Nike‘s expansion into sports fashion is as natural as Coca Cola‘s expansion into bottled water or music downloads.