As someone who’s just spent a shameful amount of silly hours rethinking the graphic header of my site (the old one was seriously boring me), it brings me enormous pleasure and even greater shame to bring to you a fantastic new blog which I’ve only just stumbled across. Fantastic for all the right reasons: the content.
MIC Gadget or Made in China Gadget brings an amazing wealth of (more…)
New to the world of graphics tablets as I am, I couldn’t help noticing a big fuss around the new NoteSlate device by… erm NoteSlate. Wired, Ubergizmo and Gizmodo are just a few of the big names currently raving about this fabled product, with Wireless Goodness labelling it as the ‘the $100, single-color tablet that will replace our legal pad forever’. Quite a big claim for something no one’s as yet even seen for real let alone a couple of Mr Blurrycams.
For those of you who don’t know… (more…)
Amid the uproar and suspicions on Monday from an excitable Gizmodo team regarding the leaked iPhone 4, and the subsequent confirmation from Apple’s lawyers yesterday, little has been done to determine the nitty gritty details of the iPhone’s specs or speculate on Apple’s actual plans for this summer’s iPhone 4 release.
It’s been a while in coming, however, it’s finally done! Whoohay! My dissertation is complete.
So what was it all about?
My dissertation originally sought to understand the reasons why consumers purchased an Apple product. Was it because of the brand? Or was it because, functionally, they really did just do things in a better way?
A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. (more…)
A brand which I think needs real recognition in light of recent events, is Cadbury. The rejection of the £9.8bn hostile takeover bid by Kraft, has shown a strong unity between its shareholders and its own values. It’s also a story which attracted a strong emotional response from Britons, attracting 61 comments on the Guardian’s site.
‘But is that all?’ I hear you ask… well no, there is more.
In the wake of Marketing Magazine’s Ritson’s backlash against 21st century ‘You-centered’ branding, I think it necessary to defend ‘you’. Ritson’s article, 2 weeks ago, took a pot shot at the new strategies behind Vodafone, T-Mobile and Yahoo, all of which are currently advocating the power of ‘you’ in deciding their futures. (more…)
