Amid the uproar and suspicions on Monday from an excitable Gizmodo team regarding the leaked iPhone 4, and the subsequent confirmation from Apple’s lawyers yesterday, little has been done to determine the nitty gritty details of the iPhone’s specs or speculate on Apple’s actual plans for this summer’s iPhone 4 release.
It’s been a while in coming, however, it’s finally done! Whoohay! My dissertation is complete.
So what was it all about?
My dissertation originally sought to understand the reasons why consumers purchased an Apple product. Was it because of the brand? Or was it because, functionally, they really did just do things in a better way?
A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. (more…)
A brand which I think needs real recognition in light of recent events, is Cadbury. The rejection of the £9.8bn hostile takeover bid by Kraft, has shown a strong unity between its shareholders and its own values. It’s also a story which attracted a strong emotional response from Britons, attracting 61 comments on the Guardian’s site.
‘But is that all?’ I hear you ask… well no, there is more.
In the wake of Marketing Magazine’s Ritson’s backlash against 21st century ‘You-centered’ branding, I think it necessary to defend ‘you’. Ritson’s article, 2 weeks ago, took a pot shot at the new strategies behind Vodafone, T-Mobile and Yahoo, all of which are currently advocating the power of ‘you’ in deciding their futures. (more…)
On the 1st of July 2009, Sony celebrated 30 years of the Walkman. Two days later, the Telegraph hailed it as the top musical invention of the last 50 years. Yet walk into any electronics store today and Walkmans play a huge back seat amid enormous losses. Not so with the iPod, launched a mere 8 years ago. Why? (more…)
Android needs help.
… explains a bewildered Om Malik at Gigaom. Figures taken from AdMob’s latest report yesterday estimate Google’s Android Market sales at a measley $5 million a month paling vastly in comparison with Apple’s hugely successful App Store. Although surprising, it’s not necessarily shocking. To understand the root of this, it’s well worth going back to the business model itself.
As one of the world’s largest and most heavily valued brands, Nike‘s expansion into sports fashion is as natural as Coca Cola‘s expansion into bottled water or music downloads.
Right. Chained myself to my desk and cut off iChat… finally starting to get more into a flow…
I’ve come up with 4 different perspectives on branding vs products from 4 different people so far. (more…)
After winning their fraught battle against Toshiba’s HD-DVD in February 2008, Sony are once again mobilising themselves. After a slow start with low sales, Sony will be publicising Blu-ray heavily through the blockbuster film releases of Terminator Salvation and Angels and Demons later this year. Despite this, shouldn’t they be changing to a strategy that focuses on the value proposition of Blu-ray? (more…)