A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. (more…)
A brand which I think needs real recognition in light of recent events, is Cadbury. The rejection of the £9.8bn hostile takeover bid by Kraft, has shown a strong unity between its shareholders and its own values. It’s also a story which attracted a strong emotional response from Britons, attracting 61 comments on the Guardian’s site.
‘But is that all?’ I hear you ask… well no, there is more.
On the 1st of July 2009, Sony celebrated 30 years of the Walkman. Two days later, the Telegraph hailed it as the top musical invention of the last 50 years. Yet walk into any electronics store today and Walkmans play a huge back seat amid enormous losses. Not so with the iPod, launched a mere 8 years ago. Why? (more…)
Strapped into the chewing gum smeared, infamous blue and yellow tacky seats of Ryanair, I felt trapped inside their website. Their hideous colour scheme and constant barrage of adverts blurted at you on the loudspeaker or posted around the cabin were short of nauseating. They really don’t miss a single opportunity to flog or con you into something. (more…)