First class degree!

June 21, 2010 //

The waiting’s finally over. I’m ecstatic. I am now a graduand (a graduate after my graduation ceremony on the 13th July) and the proud owner of a First Class Honours Degree in Management with Marketing from the University of London.

Checked into my university account on Thursday 17th in the evening expecting a 2.1 and had to log out and back in again making sure the below image wasn’t an error!

Thank you to everyone who helped me make it happen!

'Your degree classification has been confirmed as First Class Honours'

anon, home

Apple’s leaked iPhone 4

April 21, 2010 //

Amid the uproar and suspicions on Monday from an excitable Gizmodo team regarding the leaked iPhone 4, and the subsequent confirmation from Apple’s lawyers yesterday, little has been done to determine the nitty gritty details of the iPhone’s specs or speculate on Apple’s actual plans for this summer’s iPhone 4 release.

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analysis

Apple. Brand or Product?

March 25, 2010 //

It’s been a while in coming, however, it’s finally done! Whoohay! My dissertation is complete.

So what was it all about?

My dissertation originally sought to understand the reasons why consumers purchased an Apple product. Was it because of the brand? Or was it because, functionally, they really did just do things in a better way?

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analysis

Google books revamped

February 5, 2010 //

The launch of the iPad last week saw Google’s mad scrum to get it’s book site up to date with a brand new interface design finally embracing Google’s usual sense of great usability, something Google Books previously sorely lacked. A set of several cover flow scroll throughs of categories and genres with reading suggestions now meets you on the first page and improved My Library tools.

Funny thing is, I’m still discovering new things about the site. In fact I’ve only just discovered that you…

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anon

And so ends a tasteless week for Cadbury

January 22, 2010 //

A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. Read the rest of this entry »

analysis

The Perils of Netnography

January 22, 2010 //

‘The Perils of Netnography?’ I hear you ask? What perils are there? What perils aren’t there. After stumbling upon Joe Fernandez’s June 09 article, ‘The real-time thing’ in Marketing Week, earlier today, I felt compelled to highlight a few points of Netnographic research from my own academic experience. Read the rest of this entry »

analysis

‘I’m a PC, and I don’t like you’

January 18, 2010 //

As a 3rd year university student struggling to get respondents for my research, it’s perhaps an amusing slap in the face, taken on a stiff chin, to get banned from a forum for asking permission to post a questionnaire. Yet this has been my lot from 2 forums.

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analysis, home

Invitation hover

January 1, 2010 //

What it is

A way to immediately give more detailed information in an unobtrusive manner, without cluttering a page. This invitation appears only when users hover over a linked element. Given a large enough area for hovering to bring up the invitation it is a very useful addition to any site. This example is taken from Freckle. I’m a massive fan of Freckle’s design.

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analysis

why I love cadbury.

November 12, 2009 //

A brand which I think needs real recognition in light of recent events, is Cadbury. The rejection of the £9.8bn hostile takeover bid by Kraft, has shown a strong unity between its shareholders and its own values. It’s also a story which attracted a strong emotional response from Britons, attracting 61 comments on the Guardian’s site.

‘But is that all?’ I hear you ask… well no, there is more.

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analysis

hmv: top dog or jack of all?

November 12, 2009 //

Love it? Hate it? What do you think of hmv?

As part of a university group project, I’m looking into people’s attitudes towards hmv. I want to know what YOU think.

So please, have your say. It’s 10 questions, 5 minutes (same time it takes to make a cup of tea).

All I ask is that you are resident in the UK and are between the ages of 18-32.

Click here to take the survey

Update: The project is now complete and was a fantastic success. If you participated in it, I’d like to thank you very much. If you’re interested in what we found, you can find the final report here

or even just here…

HMV Jack of All or Master of None

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