It’s been almost 5 months since I first launched this site. I’d like to know how you feel about it so far and what you think I can do to improve it.
If you have any suggestions for improvement, please leave them in the comments section below.
In the wake of Marketing Magazine’s Ritson’s backlash against 21st century ‘You-centered’ branding, I think it necessary to defend ‘you’. Ritson’s article, 2 weeks ago, took a pot shot at the new strategies behind Vodafone, T-Mobile and Yahoo, all of which are currently advocating the power of ‘you’ in deciding their futures. Read the rest of this entry »
On the 1st of July 2009, Sony celebrated 30 years of the Walkman. Two days later, the Telegraph hailed it as the top musical invention of the last 50 years. Yet walk into any electronics store today and Walkmans play a huge back seat amid enormous losses. Not so with the iPod, launched a mere 8 years ago. Why? Read the rest of this entry »
The days of the dotcom explosion have long gone and been dusted away, however, history’s books (or rather the internet’s archives) are still full of records of today’s sites ‘as they were’.
Picture the scenario, you’re on holiday without a laptop or internet connection and you’ve forgotten to update your music or film collection on your iMan. Walk into the nearest HMV store and the music and film is all there. In hard format. Currently, there is no way of downloading this content to your device whilst out and about. Or is there?
Android needs help.
… explains a bewildered Om Malik at Gigaom. Figures taken from AdMob’s latest report yesterday estimate Google’s Android Market sales at a measley $5 million a month paling vastly in comparison with Apple’s hugely successful App Store. Although surprising, it’s not necessarily shocking. To understand the root of this, it’s well worth going back to the business model itself.
As one of the world’s largest and most heavily valued brands, Nike‘s expansion into sports fashion is as natural as Coca Cola‘s expansion into bottled water or music downloads.
Right. Chained myself to my desk and cut off iChat… finally starting to get more into a flow…
I’ve come up with 4 different perspectives on branding vs products from 4 different people so far. Read the rest of this entry »
Update on Ryanair:
At long last, complaints after complaints about Ryanair’s shoddy site have come through. The OFT has forced them to change their practices. Read the rest of this entry »
Strapped into the chewing gum smeared, infamous blue and yellow tacky seats of Ryanair, I felt trapped inside their website. Their hideous colour scheme and constant barrage of adverts blurted at you on the loudspeaker or posted around the cabin were short of nauseating. They really don’t miss a single opportunity to flog or con you into something. Read the rest of this entry »