As a 3rd year university student struggling to get respondents for my research, it’s perhaps an amusing slap in the face, taken on a stiff chin, to get banned from a forum for asking permission to post a questionnaire. Yet this has been my lot from 2 forums.
Update: The project is now complete and was a fantastic success. If you participated in it, I’d like to thank you very much. If you’re interested in what we found, you can find the final report here
In the wake of Marketing Magazine’s Ritson’s backlash against 21st century ‘You-centered’ branding, I think it necessary to defend ‘you’. Ritson’s article, 2 weeks ago, took a pot shot at the new strategies behind Vodafone, T-Mobile and Yahoo, all of which are currently advocating the power of ‘you’ in deciding their futures. (more…)
The days of the dotcom explosion have long gone and been dusted away, however, history’s books (or rather the internet’s archives) are still full of records of today’s sites ‘as they were’.
Picture the scenario, you’re on holiday without a laptop or internet connection and you’ve forgotten to update your music or film collection on your iMan. Walk into the nearest HMV store and the music and film is all there. In hard format. Currently, there is no way of downloading this content to your device whilst out and about. Or is there?
… explains a bewildered Om Malik at Gigaom. Figures taken from AdMob’s latest report yesterday estimate Google’s Android Market sales at a measley $5 million a month paling vastly in comparison with Apple’s hugely successful App Store. Although surprising, it’s not necessarily shocking. To understand the root of this, it’s well worth going back to the business model itself.
After winning their fraught battle against Toshiba’s HD-DVD in February 2008, Sony are once again mobilising themselves. After a slow start with low sales, Sony will be publicising Blu-ray heavily through the blockbuster film releases of Terminator Salvation and Angels and Demons later this year. Despite this, shouldn’t they be changing to a strategy that focuses on the value proposition of Blu-ray? (more…)