After many long months of trying out the latest BBC News app from odd ball independent developers, some being heavier and slower to use than others, it’s wonderful to finally see BBC News finally and officially make its way on Android as of end of May. (more…)
…that makes today's brands so different, so appealing?
Archives for: analysis
Too little too late? Last night Amazon just announced the launch of their first cloud music streaming service allowing users to connect to their music on their device or online anywhere (more…)
Amid the uproar and suspicions on Monday from an excitable Gizmodo team regarding the leaked iPhone 4, and the subsequent confirmation from Apple’s lawyers yesterday, little has been done to determine the nitty gritty details of the iPhone’s specs or speculate on Apple’s actual plans for this summer’s iPhone 4 release.
It’s been a while in coming, however, it’s finally done! Whoohay! My dissertation is complete.
So what was it all about?
My dissertation originally sought to understand the reasons why consumers purchased an Apple product. Was it because of the brand? Or was it because, functionally, they really did just do things in a better way?
A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. (more…)
‘The Perils of Netnography?’ I hear you ask? What perils are there? What perils aren’t there. After stumbling upon Joe Fernandez’s June 09 article, ‘The real-time thing’ in Marketing Week, earlier today, I felt compelled to highlight a few points of Netnographic research from my own academic experience. (more…)
As a 3rd year university student struggling to get respondents for my research, it’s perhaps an amusing slap in the face, taken on a stiff chin, to get banned from a forum for asking permission to post a questionnaire. Yet this has been my lot from 2 forums.
What it is
A way to immediately give more detailed information in an unobtrusive manner, without cluttering a page. This invitation appears only when users hover over a linked element. Given a large enough area for hovering to bring up the invitation it is a very useful addition to any site. This example is taken from Freckle. I’m a massive fan of Freckle’s design.
A brand which I think needs real recognition in light of recent events, is Cadbury. The rejection of the £9.8bn hostile takeover bid by Kraft, has shown a strong unity between its shareholders and its own values. It’s also a story which attracted a strong emotional response from Britons, attracting 61 comments on the Guardian’s site.
‘But is that all?’ I hear you ask… well no, there is more.