A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. (more…)
…that makes today's brands so different, so appealing?
Archives for the month of: January, 2010
‘The Perils of Netnography?’ I hear you ask? What perils are there? What perils aren’t there. After stumbling upon Joe Fernandez’s June 09 article, ‘The real-time thing’ in Marketing Week, earlier today, I felt compelled to highlight a few points of Netnographic research from my own academic experience. (more…)
As a 3rd year university student struggling to get respondents for my research, it’s perhaps an amusing slap in the face, taken on a stiff chin, to get banned from a forum for asking permission to post a questionnaire. Yet this has been my lot from 2 forums.
What it is
A way to immediately give more detailed information in an unobtrusive manner, without cluttering a page. This invitation appears only when users hover over a linked element. Given a large enough area for hovering to bring up the invitation it is a very useful addition to any site. This example is taken from Freckle. I’m a massive fan of Freckle’s design.