Archives for the month of: November, 2009

A brand which I think needs real recognition in light of recent events, is Cadbury. The rejection of the £9.8bn hostile takeover bid by Kraft, has shown a strong unity between its shareholders and its own values. It’s also a story which attracted a strong emotional response from Britons, attracting 61 comments on the Guardian’s site.

‘But is that all?’ I hear you ask… well no, there is more.

(more…)

Love it? Hate it? What do you think of hmv?

As part of a university group project, I’m looking into people’s attitudes towards hmv. I want to know what YOU think.

So please, have your say. It’s 10 questions, 5 minutes (same time it takes to make a cup of tea).

All I ask is that you are resident in the UK and are between the ages of 18-32.

Click here to take the survey

Update: The project is now complete and was a fantastic success. If you participated in it, I’d like to thank you very much. If you’re interested in what we found, you can find the final report here

or even just here…

HMV Jack of All or Master of None