Right. Chained myself to my desk and cut off iChat… finally starting to get more into a flow…
I’ve come up with 4 different perspectives on branding vs products from 4 different people so far. (more…)
Right. Chained myself to my desk and cut off iChat… finally starting to get more into a flow…
I’ve come up with 4 different perspectives on branding vs products from 4 different people so far. (more…)
Strapped into the chewing gum smeared, infamous blue and yellow tacky seats of Ryanair, I felt trapped inside their website. Their hideous colour scheme and constant barrage of adverts blurted at you on the loudspeaker or posted around the cabin were short of nauseating. They really don’t miss a single opportunity to flog or con you into something. (more…)
After winning their fraught battle against Toshiba’s HD-DVD in February 2008, Sony are once again mobilising themselves. After a slow start with low sales, Sony will be publicising Blu-ray heavily through the blockbuster film releases of Terminator Salvation and Angels and Demons later this year. Despite this, shouldn’t they be changing to a strategy that focuses on the value proposition of Blu-ray? (more…)
‘Hello, I’m a Mac and I’m a PC’.
If you surf the internet and browse the ethers of YouTube, chances are you’ll know this line very well. But what does it really mean? And why, up until a few months ago, were both Apple and Microsoft engaged in such a tight battle to define their brand cool through their ideal customer profile? I began my research asking these questions and whether if both were doing the right thing.