The launch of the iPad last week saw Google’s mad scrum to get it’s book site up to date with a brand new interface design finally embracing Google’s usual sense of great usability, something Google Books previously sorely lacked. A set of several cover flow scroll throughs of categories and genres with reading suggestions now meets you on the first page and improved My Library tools.
Funny thing is, I’m still discovering new things about the site. In fact I’ve only just discovered that you…
At last. Is there light at the end of marketing’s recruiting blackhole of recent years? Unilever’s case certainly points to the possibility.
A 185 year proud history. Call me bitter, yet I can’t but help feeling sad over it. It’s not my job going down the pan, but it is my brand, and the brand of everyone else in Britain who’s ever chosen a Cadbury’s chocolate over Toblerone, Rolo or KitKat. Read the rest of this entry »
‘The Perils of Netnography?’ I hear you ask? What perils are there? What perils aren’t there. After stumbling upon Joe Fernandez’s June 09 article, ‘The real-time thing’ in Marketing Week, earlier today, I felt compelled to highlight a few points of Netnographic research from my own academic experience. Read the rest of this entry »
As a 3rd year university student struggling to get respondents for my research, it’s perhaps an amusing slap in the face, taken on a stiff chin, to get banned from a forum for asking permission to post a questionnaire. Yet this has been my lot from 2 forums.
A brand which I think needs real recognition in light of recent events, is Cadbury. The rejection of the £9.8bn hostile takeover bid by Kraft, has shown a strong unity between its shareholders and its own values. It’s also a story which attracted a strong emotional response from Britons, attracting 61 comments on the Guardian’s site.
‘But is that all?’ I hear you ask… well no, there is more.
Love it? Hate it? What do you think of hmv?
As part of a university group project, I’m looking into people’s attitudes towards hmv. I want to know what YOU think.
So please, have your say. It’s 10 questions, 5 minutes (same time it takes to make a cup of tea).
All I ask is that you are resident in the UK and are between the ages of 18-32.
It’s been almost 5 months since I first launched this site. I’d like to know how you feel about it so far and what you think I can do to improve it.
If you have any suggestions for improvement, please leave them in the comments section below.
In the wake of Marketing Magazine’s Ritson’s backlash against 21st century ‘You-centered’ branding, I think it necessary to defend ‘you’. Ritson’s article, 2 weeks ago, took a pot shot at the new strategies behind Vodafone, T-Mobile and Yahoo, all of which are currently advocating the power of ‘you’ in deciding their futures. Read the rest of this entry »
On the 1st of July 2009, Sony celebrated 30 years of the Walkman. Two days later, the Telegraph hailed it as the top musical invention of the last 50 years. Yet walk into any electronics store today and Walkmans play a huge back seat amid enormous losses. Not so with the iPod, launched a mere 8 years ago. Why? Read the rest of this entry »
